Since the bedroom sale is such a popular category at Geitgey's Amish Country Furnishings, I wanted the campaign to feel especially bold and attention-grabbing while still reflecting the elevated feel of the brand. I built the design around an animated hero that brings the bedroom imagery and sale messaging to life, using a striking color contrast that felt both luxurious and unexpected. From there, I carried that same sophisticated aesthetic throughout the email with bold typography, rich photography, and a structured layout that keeps the savings clear while creating a cohesive, high-impact visual experience.

For this campaign, I wanted to capture the excitement of a new season and create a design that made customers feel ready for spring. I used warm, sunny tones, outdoor imagery, and minimalist illustrations to give the campaign a fresh, cheerful feel, while keeping the promotional content organized and easy to take in. The animated “Spring Open House” messaging behind the swing adds movement to the header and creates an engaging visual moment that draws customers into the campaign.